The first iconic handbag in history was the Sac à Dépêches… Known today by it’s new name, The Hermès Kelly. In 1923, Émile-Maurice Hermès, grandson of the brand’s founder, designed a small handbag for his wife to carry in the car. In 1935, his son-in-law Robert Dumas created the Sac à Dépêches. At the time, this construction was a departure from convention – ladies’ handbags were quite small and envelope-shaped. The larger, roomier bag was much more practical. On the set of the 1954 Hitchcock film, To Catch a Thief, movie star Grace Kelly received a Sac from costume designer Edith Head – two years later, the new- crowned Princess Grace of Monaco used the same bag to shield her baby bump from the paparazzi. In one of the first instances of viral marketing, the Sac became synonymous with the Princess, and in 1977 the bag was officially renamed the Kelly bag.